Adha Gozali

Adha Gozali · About

I studied philosophy, then went looking for somewhere to use it.

§01 — The long version

Philosophy at Universitas Indonesia taught me to sit with a question longer than is comfortable. Most people leave that habit at the faculty door. I took it into business, because business turned out to be where questions get expensive.

What is this company actually for? Who is it serving? What is it costing the people who run it? Those are philosophical questions wearing a balance sheet, and I have spent my working life answering them with ventures rather than essays.

The first ventures were small and instructive. abeingisasaking tried to make philosophy readable for people who had never been invited into it. Kasir Kilat put a point-of-sale app in the hands of Indonesian small businesses and taught me how little a good idea is worth without operations behind it. INSIDE LVMH showed me the other end of the spectrum: a house that sells desire runs on a discipline nobody sees.

That gap between the visible idea and the invisible work became the thread. With CEO MasterClass I helped build an alternative MBA with KADIN Indonesia. With Nusa Akademia we guide Indonesian families into international schools alongside Starich Education Singapore. At SiBA Wellness I advise on where AI and technology should carry the operational weight. And Dayaly Ops, backed by Reapra, is the clearest version of the thesis: operations pods in Indonesia that give founders back the hours their companies take from them.

I call the role venture architect because the work is mostly structure. Philosophy is the toolbox. Business is the vehicle. And life, the part we are building all of this for, is where we become.

Portrait of Adha Gozali in a tan shirt, arms crossed, against a grey backdrop.

Based in Jakarta · Founder, Dayaly Ops

§02 — Field notes

  1. Philosophy, Universitas IndonesiaWhere the toolbox was assembled.
  2. INSIDE LVMHHow a luxury house actually operates, from strategy to the shop floor.
  3. abeingisasaking · Kasir KilatFirst ventures. Philosophy for a general audience, then a point-of-sale app used by more than a hundred SMEs.
  4. CEO MasterClassCo-founded an alternative MBA with KADIN Indonesia.
  5. Nusa AkademiaInternational school admissions, with Starich Education Singapore.
  6. FlagshipDayaly OpsThe one I founded, with Reapra behind it, and where most of my hours go now: operations pods in Indonesia for founders in Southeast Asia and Australia.
  7. SiBA WellnessAI advisor across the business’s operations.
  8. BPI · HBLCAgricultural nano-technology distribution, and an integrated halal beauty and wellness platform.
Adha Gozali presenting a business expansion plan for dental distribution to a seated board.
Presenting the expansion plan for a dental distributor, as director
Adha Gozali with the ZTT team at the company's facilities in China.
Facility visit at ZTT, China · invited as a trading partner

§03 — Credentials

  • Philosophy, Universitas Indonesia
  • INSIDE LVMH
  • DataCamp AI certifications
  • Certified Cybersecurity Educator Professional (CCEP), Red Team Leaders
Adha Gozali speaking into a microphone on a panel at PhiloFestID.
On the panel at PhiloFestID

§04 — On screen

Adha Gozali at a table with two actors, filming a scene for Rumah Harapan, a camera in the foreground.
Adha Gozali on the set of Rumah Harapan, a clapperboard held up in front of him.

Radit Bagaskara in Rumah Harapan, a film aired on Trans TV and streaming on Genflix and other platforms.

Adha Gozali modelling a light-blue Swepo hoodie, seated against a bed.
Adha Gozali and another model in Swepo hoodies, Adha holding a ukulele.

Model for Sweaterpolos (SWEPO), in its hoodie campaign.

§05 — Learning from

Most of what I know about building, I learned across the table from people who had already done it.

Adha Gozali with Sandiaga Uno in a studio.
Sandiaga Uno
How to smile through failure, and how to learn from rejection.
Adha Gozali with Tony Wenas at PT Freeport Indonesia.
Tony Wenas · PT Freeport Indonesia
Why leadership and people decide whether an organisation of thousands works.
Adha Gozali with Denon Prawiraatmadja beside a Bell 429 helicopter in a hangar.
Denon Prawiraatmadja
To be as creative with the business model as with the product.
Adha Gozali with Dr. Eddy Soeparno, Deputy Speaker of the MPR RI, and guests at the BUMN Track award evening.
Dr. Eddy Soeparno · Deputy Speaker of the MPR RI
Why sustainability belongs at the centre of how a business is built.

§06 — Press bios

Short bio · 50 words

Adha Gozali is a venture architect based in Jakarta. He founded Dayaly Ops, a Reapra-backed company running operations pods in Indonesia for founders across Southeast Asia and Australia. He co-founded CEO MasterClass and Nusa Akademia, advises SiBA Wellness on AI, and studied philosophy at Universitas Indonesia.

Medium bio · 150 words

Adha Gozali is a venture architect based in Jakarta. He is the founder of Dayaly Ops, backed by Reapra, which runs dedicated operations pods in Indonesia for founders in Southeast Asia and Australia. He is co-founder and advisor of CEO MasterClass, an alternative MBA built with KADIN Indonesia; AI advisor to SiBA Wellness; and co-founder of Nusa Akademia, an international school admissions practice partnered with Starich Education Singapore. Earlier he co-founded abeingisasaking, a philosophy education platform, and Kasir Kilat, a point-of-sale app for Indonesian SMEs. Adha studied philosophy at Universitas Indonesia and completed the INSIDE LVMH programme. He speaks to universities, founders and operators on applied philosophy, practical AI, and building a business without losing the life it is meant to serve.

Headshots and a one-page profile live in the press kit.